On Saturday, 2 May 2026, The Promota Africa represented its client Zepz/WorldRemit at Zimbabwe ZimLinkUp 2026 — one of the UK’s most important Zimbabwean diaspora community events. Held at New Bingley Hall in Birmingham, the event brought together 3,000 to 3,500 attendees for a full day of culture, music, enterprise, and community connection.
For Zepz/WorldRemit, the activation created a direct opportunity to engage with Zimbabwean and wider African diaspora audiences in a trusted community environment — the kind of environment where remittance decisions are shaped, where brand trust is built, and where the people the brand serves actually live.
“Our relationship with WorldRemit goes back to the brand’s inception. We were one of the agencies that supported WorldRemit in its early stages, helping the brand build visibility and trust within African and diaspora communities at a time when digital money transfer was becoming increasingly important to families living across borders.”
The Promota Africa LtdA Renewed Partnership
This activation carried particular significance for The Promota Africa. The agency’s relationship with WorldRemit stretches back to the brand’s earliest days, when digital remittance was still finding its footing in African and diaspora communities. The Promota Africa was one of the agencies that helped WorldRemit build credibility and community presence during that critical growth phase.
After several years serving other clients in the fintech sector, the renewed opportunity to represent Zepz/WorldRemit — the parent company behind both WorldRemit and Sendwave — carries both professional and personal meaning. It is a return to a brand whose story the agency helped shape, and a recognition of the specialist depth The Promota Africa brings to ethnic and diaspora market engagement.
What the Activation Delivered
Six brand ambassadors, led by Michael Oluwasanmi, operated throughout the full activation window. The team delivered live app demonstrations, one-to-one product support, real-time technical troubleshooting, and direct consumer conversations throughout the evening. WorldRemit’s brand presence extended well beyond the booth through screen advertising, MC mentions across the room, and artist-worn branded clothing — a multi-channel integration that gave the brand visibility across the full event footprint.
A £500 cash prize draw, won by Linton Chikwenengere (WR ID: 1178455), created a high-energy, crowd-drawing moment that amplified brand presence and drew consumers to the booth throughout the evening.
Why Zepz / WorldRemit: Fair, Fast, Flexible
Community Engagement as Commercial Strategy
Zepz/WorldRemit operates in a market defined by community trust. For Zimbabwean and wider African diaspora audiences, remittance is not simply a financial transaction. It is a way to support family, respond to urgent needs, and maintain connection across distance. The brands that earn lasting loyalty in this market do not acquire it through advertising alone. They earn it through presence, cultural understanding, language, and consistent participation in the spaces where community life happens.
ZimLinkUp 2026 delivered the audience density, cultural specificity, and consumer receptivity that makes Zimbabwean diaspora events one of the most efficient activation channels available. With estimated attendance of 3,000 to 3,500 people, screen advertising reaching the full room, and Zimbo Live TV’s pre-event promotion reaching over 350,000 Facebook followers, the event provided a scale of relevant exposure that few other channels can match.
The Promota Africa: 20 Years of Ethnic Community Engagement
As an ethnic minority-owned agency with more than 20 years of continuous presence in ethnic community engagement — from the Philippines to Zimbabwe — The Promota Africa brings a depth of understanding that cannot be replicated through short-term campaigns or surface-level outreach. The agency understands how community trust is earned: through presence, consistency, cultural respect, and long-term relationship management.
Representing Zepz/WorldRemit at ZimLinkUp 2026 was the first in what the agency expects to be a sustained programme of community activations. The Promota Africa looks forward to supporting the client at further events across the UK and beyond.
